Thursday, 26 February 2015


That's it! I'm packing my bags and moving to Australia...So I can have sun kissed skin, salty hair, be done with my winter wardrobe and be able to live in this instalment from This Is First Base. 

I got back from my surf trip in Morocco over 3 months ago now, and its safe to say I am officially sea sick and ready to get back into the water, with my board under my feet! Nothing beats a classic mono collection, which not only suits every skin tone but will compliment everything in your wardrobe.I maybe guilty of wearing my surf staples not just in the water, but out of it too! Although some materials maybe a little warm, the cuts and style have always been completely different to what you see in high street fashion. 

This spring/summer we are defiantly going to see the sports lux style a lot more, and I'm so excited it! For now though... I'll have to curb my beach bluez by re-watching every teenage girls favourite film... Blue Crush, while I keep up with my surf fitness ready for my next water date!

Emilie Layla Lovaine
Emilie Layla Lovaine - LOVAINE

Monday, 23 February 2015


 Last Monday I was invited by NIKE to the launch event of the Women's Race series, We Run London 10K! I was told to bring 2 members of my race crew to the White Rabbit Studios in Shoreditch. The invites were pretty vague on what the night would consist of, so assuming we would be running the streets of London, we were all dressed ready to hit the pavements. When they opened the studio doors though...We quickly realised running was not on the agenda! We were handed classes of chilled champaign, and shown around our space for the evening, which was set up with 2 different photo studios, a hair and makeup popup salon, some amazing catering from Roots & Bulbs, and also a live, interactive t-shirt printing lab, where we could design and print our own Nike team t-shirts with our race name on. 

It was amazing to be in an environment with a group of girls all so passionate about the same things! Health, Fitness and being apart of a team. The Nike girls helped us sign up to the event, and got us excited for the next journey ahead... training! From perviously taking part in the Nike - we own the night 10K race, I know how incredible these events are, with thousands of girls taking to the streets, all driving to push our bodies and work as team. As Nike say.. "If you can run, you can race" so join us as we take over the city! You can register here and you can also join our team! We have a team consisting of some amazing souls and instagrammers from all over the UK. When you register simply select - Join a team, and search THRIVE (it will also ask you for a password, which is also thrive) don't forget to tag your progress, training and signups with #WERUNLONDON I'm so excited to take on London with you all!

Emilie Layla Lovaine
Emilie Layla Lovaine - LOVAINE


Over the past few weeks I have been living on a plant based (vegan) diet, from being dairy free for nearly a year and also between vegetarian and pescetarian on and off since I was a teenager, it seemed like a pretty easy transition for me. If you know me, you will know I suffer with a medical condition called Endometriosis, which has been a massive obstacle for me and had a dramatically negative affect on my health. If you live with Endometriosis, or know someone who suffers with it, you know how much the condition can effect your day to day life. I have seen countless doctors, had endless tests, been admitted into hospital, found it hard to hold down jobs and been subscribed so many different medications, that at one point I was advised to be taking up to 11 different tablets a day, and not to mention having to take blocker tables also, as my medication had given me a stomach ulcer...That was the final straw.  Suffering with something for a large part of your life and following all doctors advise, but still not being in good health or see your symptoms reduce, it makes you wonder why you are being subscribed something you know is having no positive effect on your body.

So I decided it was my time to take my health into my own hands. Currently I am studying a Nutritional Therapist Diploma at the Health Sciences Academy, and educating myself on how to nourish and naturally heal my body.  As Thomas Edison said "The doctor of the future will no longer treat the human frame with drugs, but rather will cure and prevent disease with nutrition." and thats exactly what I'm trying to do. When I mentioned to my doctor that I believed my diet and what I ate had an impact on my condition and symptom he laughed and told me point blank 'No' but 2 months in following a clean vegan diet, and completly off all my medication, for the first time in 7 years all of my symptom have gone. To say I am relieved is an understatement, but it has also given me the confidence and faith that we can look after our bodies, and repair ourselves without having to rely on medication. 

I have really enjoyed my transition over to a plant based diet, especially planning what I'm going to eat, and seriously trust me when I say planning is key! It can get boring pretty easily, having just vegetables and fresh produce for every meal but my PINTEREST has been my biggest source of food inspiration! Here is one of my favourites for Mason Jar salad ideas I have found from Abes Market! 

Antioxidant Salad In A Jar:
Start with white balsamic vinaigrette. Layer in mixed berries, spouts, carrots, almonds, flax seeds and mixed greens.

Mediterranean Salad In A Jar:
Start with balsamic vinaigrette. Layer in artichokes, tomatoes, black olives, white cannelloni beans, cucumbers, pine nuts, oregano and mixed greens.

High Protein Salad In A Jar:
Start with a lemon-based dressing of choice. Layer in broccoli, chickpeas, cooked quinoa, corn, peas, figs or currants, pumpkin seeds and spinach.

Detox Salad In A Jar:
Start with a lemon-based dress of choice. Layer in pineapple, cannelloni beans, blueberries, cooked quinoa, fennel, sprouts and kate.

Join me over on my PINTEREST for some more mouth watering, plant based recipes.

Emilie Layla Lovaine
Emilie Layla Lovaine - LOVAINE


The Freshest, fitness temple has landed! With London's slickest gym 1REBEL... "We're revolutionising London's fitness industry. With centrally located, no-contract, pay-as-you-train boutiques, we're ditching the tired model and building destinations, not just gyms. Highly intense fitness sessions against a backdrop of live entertainment. Bespoke playlists curated and mixed by internationally acclaimed DJS. Engineered layouts that inspire and motivate.

Our boutiques are built to a balance of beauty and function, with spacious changing facilities fully stocked with top-end grooming and skincare products, sports-luxe retail fashion zones and a post-grind workout courtesy of Roots & Bulbs’ cold-pressed juice bar.  Everything we do makes it easier for you to sweat harder"

1REBEL offers 2 classes, a 45 minute high intensity, group RIDE session, and a 45 minute high intensity RESHAPE session, both including a complimentary Roots & Bulbs juice/lunch box.

If you haven't tried Roots & Bulbs before, it is the perfect after gym refuel! They recently did the catering at the Nike Training Club Week, which hosted fitness classes all around London, and trust me after a 1 hour circuits class with the Nike Pro Trainers, tucking into a lunch of butternut squash, bulgar wheat, hummus and shredded beetroot and carrots.. washed down with a super green juice, was the perfect rebalance, and not to mention pretty delicious!

I was so excited when I saw that 1REBEL were offering your first class for free! So i've just signed up for the full body reshape session. I'll let you know how I get on, and you can keep up to date over on Instagram @lovaine_ 

Emilie Layla Lovaine
Emilie Layla Lovaine - LOVAINE

Tuesday, 27 January 2015

FP Movement

FP Movement - the latest instalment of fitness wear from Free People. It safe to say that this year we defiantly missed the memo.. it seems almost every brand this January have been dipping there toes into an element of active, and not that I'm complaining of course! I live for the classic sport luxe approach, and the clothing that never has to try to hard, and from someone who spends more money on gym clothing than actual clothing...This latest arrival defiantly got me excited. I mean should I care that my clothes are better in the gym than out of it? of course not! Bring on the fitness revolution I say.

Emilie Layla Lovaine

Ocean Minded

Early morning sessions in Morocco with Billabong Active.

Emilie Layla Lovaine


I came across Finn cold press around a year ago, if you know me, you know not only clean food, but also clean branding is the way to my heart. When you allow your body to absorb something so pure from its natural state, all the nutrients seem to flow through you, bringing you to a sense of balance.  You feel alive, energised and clean almost instantly. Ive tried many cleanses and also whipped up a few of my own, but Finn cold press is still one I'm waiting to try. 








Emilie Layla Lovaine

Sunday, 6 April 2014


  When I read AW/14 my heart sank a little. I know we are in spring, well so they keep saying but for someone that has spent the last 6 years in Wales any season for me, wether I liked it or not means rain.  Maybe I'm a little pessimistic or maybe I'm just honest as the seasons never really have an effect on me. My wardrobe and style apart from when I'm surfing has always been consistent, So When I saw this instalment from Hanger London - mixes of mono tones and lux leathers my bones were ready to jump in. 
Emilie Layla Lovaine
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